Independent Advice

Will help you make the right
choice and guide you through
the application process

How can I apply?

For anyone considering equity release as a means to achieving their retirement goals, we strongly recommend you speak to an independent equity release adviser first.


We only accept applications from fully qualified equity release advisers.

This helps to ensure that our customers have made the right choice for them.

Whether you qualify and the amount you could release depends on several factors including your age, property and the size of your mortgage.

Once you have found an equity release adviser who can assist you, it is usually a relatively simple process.

Step one - independent advice and discussion

Before taking out any equity release product, it is important to research all of the options and choices available to you. We also encourage you to discuss this with anyone that it may impact in the future, particularly your family.

Step two - application and home valuation

Once you’re happy with all aspects of the Pure Plan being recommended, you will need to complete an application form. We will then arrange to have your property valued.

Step three - we make you an offer

Once the valuation has been carried out on your property and we have confirmed the amount you can borrow, we will send an offer letter to you, your solicitor and your equity release adviser.

Step four - you receive your money

Your solicitor will then complete the legal documents needed to complete your plan, and the monies released will be paid to you via your solicitor. The whole process is usually completed within 8 weeks from the date we receive your application form.

This is a lifetime mortgage. To understand the features and risks, ask for a personalised illustration.

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