✔ Act in a way that ensures the customer is treated fairly and reasonably at all times

✔ Remain at the forefront of the equity release market

✔ Provide all the information clients and equity release advisers need in as clear a way as possible

✔ Be open and honest at all times, promptly answering any queries with the utmost integrity

✔ Provide our clients and equity release advisors with the highest possible levels of customer service

✔ Ensure that our customers understand the timescales and any costs involved in their equity release plan

✔ Behave in a professional, caring, and respectful manner and to act without prejudice at all times

✔ Ensure each application is dealt with as quickly and efficiently as possible