Dive into the flexibility of lifetime mortgages
We are lifetime mortgage specialists, helping to navigate you and your clients throughout the process.
In the last 10 years, we've helped over 52,000 UK customers release more than £5 billion of equity tied up in their homes. We pride ourselves on offering market-leading support and services. Find out how we can assist you and your customers with our new brochure.
Their home, their equity, their way
Empower your clients to borrow their way with an interest serviced lifetime mortgage*, available on both lump sum and drawdown plans.
By paying 25% or more of their monthly interest amount, clients can now lower the total cost of borrowing with an interest rate discount.
Discover interest servicing*Interest servicing with Pure Retirement meets the Equity Release Council's core product standards for lifetime mortgages.
Explore the world of lifetime mortgages with Pure Retirement
Our lifetime mortgages are created by experts, to ensure your customers can choose from a range of products tailored to their needs. Whether that means unique lending criteria or flexible product features, we've got them covered.
Downsizing protection
Your customers can downsize to a different property where it meets our lending criteria.
Flexible pricing
Our Emerald, Classic, and Sovereign plans offer flexible pricing, giving up to 1000 pricing points.
21-day rate guarantee
With flexible pricing, each KFI is valid for 21 days, allowing your customers time to consider their options.
Partial repayments
Your customer can make monthly repayments via direct debits of up to 12%, dependent on the product.
Making lifetime mortgage management simple and secure with MyPure
MyPure is our user-friendly online account management platform, specifically designed to empower our customers to easily manage key aspects of their lifetime mortgage account, from the convenience of any device.
Guide your customers with confidence
Confidently deliver your customers' financial objectives with a lifetime mortgage tailored to their needs. As specialist lifetime mortgage providers, we support you with thought leadership, blogs, webinars, and marketing tools. Register with us to gain access to our full range of lifetime mortgages and all our later life finance resources.
Register today
©2025 Pure Retirement
Tel: 0113 3660 599
2200 Century Way, Thorpe Park, Leeds.
