Offering Freedom With Flexible Lifetime Mortgages

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Offering freedom with flexible product solutions

  • ERC-free partial repayments on all our products
  • Downsizing protection on Classic, Emerald and Sovereign plans
  • A wide range of LTVs to suit all customers
  • Product fee free options available
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Introducing Pure’s new Emerald range with high LTVs across our product range

  • High LTVs up to 57.5%
  • ERC-free repayments up to 12%
  • 4% cashback available
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Ensure your clients are in safe hands, with first-class lifetime mortgage follow-on care

  • Dedicated Customer Account Servicing team who deal exclusively with over-55s
  • Customer-centric culture adaptable to the circumstance of our plan holders
  • Dementia Friends trained team to accommodate a range of needs
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Grow your equity release business and keep moving forward

  • Flexible learning resources to suit your needs
  • Market insight reports, blogs & news
  • CPD-structured training courses & events
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Flexible Solutions for your Customer

Flexible solutions for flexible lives

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