Lifetime Mortgage Specialists

As experts in later life lending, we're here to shine a light to guide you along the way, simplifying the journey for both you and your clients with:

  • Innovative and market-leading lifetime mortgage solutions
  • Bespoke resources to support your every need
  • Award-winning customer follow-on care

Shining a light on lifetime mortgages with our industry expertise.

The Equity Release Council

You Can Trust Us

We have over 30 industry awards

More About Pure

We Are Experts

Lifetime mortgages is what we do

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We Are Flexible

Flexible lifetime mortgages for flexible lives

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We Support You

With our marketing toolkit resources

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We Support Your Customers

Award-winning customer follow-on care

Follow-On Care

We Care

Check out our CSR credentials

See Our CSR Brochure

Our Underwriting Promise

Having listened to your feedback we're pleased to offer a dedicated underwriter who is allocated to each application as it comes onto our systems, meaning you'll have the reassurance you will be dealing with the same person throughout the case, ensuring consistency throughout. Additionally, our team of underwriters benefit from an extensive training programme, focussing on your client and their individual proposition, providing accurate and timely decisions using the most appropriate method of contact to deliver case updates. We will always look into alternative funding lines across our lifetime mortgages should your initial chosen plan be unsuitable.

To ensure your application is processed quickly, be sure to follow our guidance on acceptable forms of ID for your customers.

Resources To Help You

Education Guides

Helping you develop your business

View Our Education Guides

Market Reports

All the latest trends in the equity release market

View Our Quarterly Reports

Adviser Portal

Register now or login to our adviser portal to create a KFI or Application

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Award-Winning

H1 2021 Broker Rated Award
Investors In People Gold Award
Money Facts Gold Award

Innovative Lifetime Mortgages

As experts in later life lending, our innovative lifetime mortgage solutions are designed to shine a light towards the future your clients deserve. Enabling your customers to access the value tied up in their homes. We believe our products are the most flexible lifetime mortgages on the market.

What makes them flexible:

  • Personalised pricing based on a customer's age, loan amount, property type and postcode
  • Direct debits, standing orders and debit card payments
  • Choice of fixed or variable ERCs
  • Varying ERC-free partial repayment amounts
  • Cashback options
  • Arrangement fee-free options

Criteria Search

Search our lifetime mortgages lending criteria

View Our Criteria

Calculators

Lifetime mortgages calculators for repayments or overpayments

View Our Calculators

Adviser Portal

Register now or login to our adviser portal to create a KFI or Application

Register Now

Flexible Pricing

Customers benefit from a unique & personalised interest rate that factors in their:

  • Age
  • Loan amount
  • Property type (e.g. flat, detached, semi etc.)
  • Post code

Our Emerald, Classic and Sovereign plans offer flexible pricing, giving up to 1000 pricing points, tailored to your client needs. Achieve the best quote for your customer by entering a defined borrowing amount rather than the maximum when sourcing rates.

Discover Flexible Pricing

Award-Winning

H1 2021 Broker Rated Award
Investors In People Gold Award
Money Facts Gold Award

Our Products

First-Class Follow-On Care

Our dedicated Customer Account Service Managers are here to support your customers to completion and beyond, shining a light on all their options to guide them along the way.

  • Award-winning service tailored to meet all your customer needs
  • A growing customer account servicing team, dedicated to post-completion support
  • Dementia friends trained staff to support your customers, whatever their circumstance

We're here to ensure your customers will never be left in the dark.

Our Commitment To Society

At Pure, we aim to make a positive contribution within our own market and to the wide world around us.

Read our Corporate Social Responsibility Brochure

Helping hands holding a plant

Resources To Help You

We Support Your Customers

Award-winning customer follow-on care

Visit Our Follow-On Care

We Care

We give back to our local communnity

View Our CSR Brochure

We Are Flexible

We provide flexible lifetime mortgages for flexible lives

View Our Products

Award-Winning

H1 2021 Broker Rated Award
Investors In People Gold Award
Money Facts Gold Award

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