Lifting the customer
experience

With our range of rewards
and incentives

Pure ambition

2015 Equity Release Awards Winner

Winners of Best Provider of Lifetime Mortgages at the 2015 Equity Release Awards, and again at this year’s Moneyfacts ILP Awards, we are committed to providing the best service in the market to advisers and customers alike.

Moneyfacts Awards 2016 - Best Equity Release Provider

Pure support

2016 Equity Release Awards Winners

You need business partners who are easy to work with, professional and accountable, with simplified processes (and paperwork) that make life easier for everyone. As winners of Best Adviser Support at the 2016 Equity Release Awards, we take the time to build real personal relationships as well as providing easy access to all the tools you need. Toolkit

Head of Business Development for the South Chris Flowers, speaks at London’s FS Expo on our commitment to supporting advisers in helping the older borrower market.

Pure value

We want to offer value-for-money solutions by providing simple products and packages that are, wherever possible, fee-free to our customers, as well as offering competitive commission rates to our valued financial intermediaries.

This website is not intended or approved for customer use. Return to our customer website. LinkedIn icon Twitter icon

This feature is not available yet, but will be soon!
For all the latest Pure news, please register with our adviser support team.


Our marketing toolkit is only available to registered advisers


For access, please enter the email address with which you are registered

If you are not already registered, you can register with us here: Register here