Here for all the market, all the time
We are lifetime mortgage specialists, supporting you with a service offering designed to make your job easier and your clients happier.
We understand the importance of providing clear communication, reliable support, and flexible solutions, allowing you to focus on delivering exceptional outcomes.
Learn more about our commitment to you.
Unlock their later life finance goals
Guide your clients through their later life borrowing options and create personalised quotes for them.
Underwriting criteria
Sovereign
Wide-ranging LTVs and underwriting criteria, with up to 12 repayments a year.
Max LTVs
38.5%
No upfront fees
Classic
Some of the most competitive rates, and a wide range of LTVs.
Max LTVs
48.0%
Interest servicing available
Heritage
Lump sum and drawdown products, plus the option to service interest.
Max LTVs
49.0%
7-year fixed ERCs
Emerald
High LTVs with up to 12% ERC-free partial repayments.
Max LTVs
49.0%
Product features as standard
Our lifetime mortgages feature fixed and flexible pricing options.
- No negative equity guarantee
- Single and / or joint applications
- Mortgage porting available
- Ad hoc or monthly optional partial repayments
Discover how we develop our lifetime mortgages by reviewing our target market and product fair value statements available on our consumer duty page.
Sales team support service
Your dedicated Sales team support is here to help you every step of the way, and who want what's best for your clients. By helping you complete application pre-checks and avoid common pitfalls, we save you and your clients valuable time.
ID and verification support
Flood zone checks
Property criteria checks
Our commitment to you
We’re here to support every adviser and customer in the equity release market, all the time, through offering a wealth of resources and support to help you thrive:
Easy access to the largest Intermediary Sales team in the market.
Educational resources for you in our Academy.
An extensive suite of free marketing templates.
Industry-wide recognitions
We are the lifetime mortgage specialists, simplifying later life lending with products tailored to your client's needs.
Discover our lifetime mortgages
© Pure Retirement
Tel: 0113 3660 599
2200 Century Way, Thorpe Park, Leeds.
