About us

Lifetime Mortgage Solutions From a Trusted Lender

Established in 2013, we are a specialist lifetime mortgage provider who firmly believe everyone deserves to enjoy their later years. Built on a culture of putting you and your customers first, our core values of honesty, responsibility, and simplicity ensure that our lifetime mortgages meet the individual needs of your clients as retirement planning solutions.

Meeting the goals and needs of your clients

As equity release specialists, we understand the changing landscape of the over-55s market. Your customers' later life planning is no longer a one-off event but a partnership with you helping to safeguard their finances.

Today's over-55s are looking for more from advisers and lenders alike; they’re looking for tailored lifetime mortgages, good customer care, reliable safeguarding policies, and the knowledge your advice will afford them tax-free cash to spend as they please.

Explore how we can help

Outcome based lifetime mortgages

Our focus is providing products that meet the goals and needs of your client's in later life.

80k+

Customers Supported

3000

Brokers Supported

£6bn

Loans Managed

A dedicated sales team

Whether you have a tricky case or need more information on our products, you can reach out to one of our field-based business development managers, who travel across the UK and are supported by our Telephone BDMs. If you have a quick question, you can reach us on our web chat function, where enquiries are answered within 24 hours.

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Our underwriting promise

We allocate a dedicated underwriter whenever an application comes on our system. This ensures consistency throughout the case, as you'll discuss it with the same person from start to finish.

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Our customer care guarantee

Our Customer Account Servicing team are here for our customers wherever life takes them. The team exclusively deal with the over-55s and are fully trained in empathy, vulnerable customers, and difficult conversations.

Here for you