Specialist Lifetime Mortgage Providers

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Equity Release Experts

Pure Retirement is an equity release specialist founded on the belief that everyone deserves to enjoy their later years.

What is equity release?

Equity release allows homeowners aged 55 and older to access funds tied up in their property. The amount of funds you release depend on your age and the value of your property.

Choosing to release money from your home is a big decision that shouldn’t be taken lightly. At Pure, we only accept applications from fully qualified equity release advisers. This is how we, as equity release lenders, can make sure you receive full and independent advice on the different types of equity release available to you.

The Equity Release Council

Find out more about equity release

Discover how equity release can transform your retirement by learning more about what equity release is and how it could benefit you.

Our values

Our values are the foundation of our culture, and empower us to provide customer-centric lifetime mortgages.

Honesty

Responsibility

Simplicity

Our videos

Find out more about equity release in our collection of helpful videos.

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Equity Release At A Glance

Your Guide To Equity Release

A lender you can trust

The experts and peers of the financial services market who recognise our first-class service.

Best Provider For Adviser Support training & development - Equity Release Awards 2024
Best Provider For Service - Equity Release Awards 2024
Best Provider For Service - Equity Release Awards 2023
Best Provider For Service - Equity Release Awards 2023
Best Provider For Service - Equity Release Awards 2023
Winner - Best Later Life Lender - Financial Reporter - #FRA22
The Mortgage Awards Winner 2022 - Later Life Lender of the year
The Equity Release Awards 2022 - Mortgage Solutions - Winner - Best Provider for products - Pure Retirement
Later Life Lending Innovation - Winner - Mortgage Finance Gazette Awards 2022
Women in Later Life Lending WINNER - Suzanne Latimer
Mortgage Lender Benchmark - H2 2020 Broker Rated - Best Specialist Mortgage Provider 2020
CorporateLiveWire Leeds & West Yorkshire Prestige Awards 2020 WINNER
Mortgage Lender Benchmark - H2 2020 Broker Rated - Best Lifetime Mortgage Provider 2020
MoneyFacts Three Times Best Equity Release Service 2020
Mortgage Lender Benchmark - H2 2020 Broker Rated - Great For Relationship Management
Equity Release Awards 2020 WINNER - Best Provider for Development and Support - Sponsored by EquiLaw
Equity Release Awards 2020 WINNER - Best Provider for Development and Support - Sponsored by Equity Release Supermarket

What our customers say

We strive to always offer a best-in-class service.

Very good!

We were guided through it all with great patience and understanding.

Mr and Mrs Horsley

Wells

Extremely helpful

Extremely helpful team. Very happy with the service provided. Thank you.

Miss Penty and Miss Annesse

Margate

Stress free

The whole process was stress free, anything that we did not understand was quickly addressed.

Mr and Mrs Aill

Nottingham

Extremely efficient

I have found you extremely efficient and information easy to understand.

Mrs John

Pontyclun

Excellent service all round

I find on all occasions all members of staff are extremely knowledgeable and helpful.

Mr Fairweather

Perth

Very professional & helpful

I cannot remember their names, but those I've spoken to have been very helpful.

Mr Hall

Beverley


This is a lifetime mortgage. To understand the features and risks, ask for a personalised illustration.