Our responsible business
Being a Responsible Business for You and Us
As a responsible business, our core values of honesty, simplicity, and responsibility establish our standard for providing award-winning service. These values guide our internal culture, inform our business practices as a later life lender, and shape our engagement with the local community.

How we operate responsibly
Our lifetime mortgages and customer service adhere to the Code of Conduct established by our trade body, the Equity Release Council, and we are regulated by the Financial Conduct Authority (FCA).

Our promise to you
Our promise reflects how we're committed to treating our customers fairly and reasonably at all times by staying at the forefront of the later life lending market and by providing clear and comprehensive information to clients and equity release advisers.
Environmental initiatives
Our environmental policy outlines our commitment to reducing, reusing, and recycling. On an annual basis we calculate our business and employee commuting carbon emissions and donate to tree planting organisations like Tree-Nation, to support global reforestation efforts.

We have a growth mindset
We take training seriously, offering our staff over 75 internal courses as part of our commitment to learning and development.

Employee led committees
We encourage our staff to join one of our committees, which include Corporate Social Responsibility, Inclusion and Diversity, Mental Health Champions, and Women Empowered, ensuring their voices are heard across the business and making it a more balanced place to work.

Supporting charities and local initiatives
Each year, the company supports multiple charities through regular fundraising activities organised by the company and committees. Employees also participate through volunteer days.


Investing in our people
We're committed to exceptional standards of performance, continually improving and developing our business through the colleagues we employ.
We're proud of our Gold Standard in Investors in People accreditations and stay committed to maintaining our value-driven company culture as we grow.
Interested in becoming part of our team?
If you or someone you know is considering a career with Pure Retirement, please visit our careers pages to learn more about our company culture and available opportunities.
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