About us
Lifetime Mortgage Specialists
We're one of the largest lifetime mortgage lenders in the later life lending market and work directly with fully qualified financial advisers to help you release equity from your home to achieve your financial goals.
Founded in 2013, we believe everyone deserves to enjoy their later years.
Our purpose and values
Everything we do is underpinned by our three core values – honesty, simplicity, and responsibility – meaning that we'll always operate in a way that ensures you are treated fairly at all times.
We take pride in being a trusted lifetime mortgage lender, having received numerous industry awards for our customer service. Our market-leading support, driven by our expert equity release knowledge and years of building relationships with our customers, ensures you are looked after throughout your time with us.
Find out more in our customer brochure
Honesty
Simplicity
Responsibility
What our CEO says
“The main mantra of our business is to deliver mortgages that are aligned to our customers. We are a people-based company, it is all about the service.”
Paul Carter, CEO
Our Customer Account Servicing team
Our Customer Account Servicing team are on hand to help you make the most of your retirement once you've taken out one of our lifetime mortgages. Find out more about how we support our existing customers.
Our lifetime mortgages
As specialist lifetime mortgage providers, we've developed a range of lifetime mortgages designed to suit a variety of circumstances, giving you the peace of mind that a Pure Retirement plan can meet your needs. To understand the features and risks of a lifetime mortgage, ask your independent financial adviser for a personalised illustration.
We are regulated by the Financial Conduct Authority (FCA) and follow the Code of Conduct set by our trade body, the Equity Release Council, for our products and customer service.
New customers
If you're interested in life time mortgages, please remember that we can only accept new applications through a qualified, independent financial adviser. You should always speak to an independent qualified equity release adviser before taking out any lifetime mortgage. Review our pages which explore 'what equity release is' and 'how equity release works' to find out more about your later life borrowing options.
View equity releaseOur people
We believe great service is driven by great people, and we are proud to invest in our employees, as evidenced by our gold standard Investors in People accreditation and our Princess Trust award winning internal Learning and Development department.
