Market Trends

Enhance Your Knowledge With the Latest Market Trends

Our quarterly reports are part of our commitment to sharing knowledge and best practices among financial advisers.

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Expand your industry know-how with our equity release reports

Stay informed on the equity release market and consumer habits with our collection of market trends. Use our equity release reports to see how you can help your customers reach their financial objectives with later life borrowing.

Visit this page regularly as we update our reports quarterly with the latest news and statistics from the later life finance market.

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Q2 Report 2025

Equity Release Market Insight Quarter 2 2025

Learn about the emerging demographic and market trends from across the sector, plus gain insight around the Equity Release Council standards from Kelly Melville-Kelly.

Q1 Report 2025

Equity Release Market Insight Quarter 1 2025

Special edition with expert commentary from Pure Retirement’s Paul Carter and guest content from Smart Money People’s Jess Trueman.

Q4 Report 2024

Equity Release Market Insight Quarter 4 2024

Discover customer touchpoints and what the modern lifetime mortgage customer looked like at the end of 2024.

Q3 Report 2024

Equity Release Market Insight Quarter 3 2024

Explore the latest average property value trends and customer trends including loan usage patterns.

Grow your equity release know-how with our academy

We develop insightful guides and articles to help you broaden your later life lending knowledge. Explore these resources today.

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