Specialist Lifetime Mortgage Providers

Helping you shape better futures for your customers with professionalism and expertise. Let's create a seamless later life lending experience from start to finish together.

Lending criteria Find BDM

Helping you deliver a best-in-class service

Your business depends on a reliable lending partner. We put service at the forefront of the experience we deliver to you and your customers.

15 days

Avg. App to Offer

80k+

Customers Supported

37 days

Avg. App to Completion

£6.0bn+

Loans Managed

Lifetime mortgages

Explore our extensive range of lifetime mortgages, designed to deliver your customers' unique financial objectives. Feel confident in your later life recommendations.

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Lending Criteria

Browse our lending criteria for quick solutions.

Lending criteria

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*£0

Maximum Loan Value Indicative Figure

Applicant Age

55 Years Old

Location

England & Wales

Scotland

Property Type

House

Flat

Est. Property Value

*Please note that the calculator results provided are for indicative purposes only and should not be considered as an actual quote.

UK-wide team

Exceptional support from our dedicated sales team

As a purely equity release lender, our company stands out in the UK with one of the largest intermediary sales teams.

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Committed to giving you the right tools

Learn with our academy

Lifetime mortgages designed for different needs and goals.

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Grow your business

Use our marketing toolkit to drive leads to your business.

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Find answers fast

Ask Lenny, our AI-driven lending criteria guide.

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Stay informed

Read up on equity release news and earn CPD points.

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Later life top rated lenders

Smart Money People's Mortgage Lender Benchmark offers a comprehensive view of what's working well in the intermediary mortgage market. See how Pure Retirement compares to other lifetime mortgages providers.

View the full report Adviser using marketing toolkit resources to connect with clients

73.5

70.3

68.8

68.7

66.6

Testimonials

Results that speak for themselves

What matters most to us is how your clients feel about their lifetime mortgage choice. That's why we're committed to providing award-winning customer care.

Pure Retirement have dealt with all our requirements for our equity release.

They have been very informative and professional. We have now completed and are more than happy with their services. Would highly recommend. Many thanks.

Chris on Google Reviews

Very straightforward and efficient process. The product is explained clearly without using unnecessary jargon or complicated language.

Every effort is made to ensure that you understand what you are doing.

Lesley on Trustpilot

Very easy to deal with. Very fair terms, all paperwork pretty straightforward once I got my head around it. Would definitely recommend.

Jill on Google reviews

I recently called on this company for help and guidance, they did not fail, nothing was too much trouble, a very stress-free experience.

I will certainly recommend to my friends.

Marilyn on Trustpilot

Immense praise for the way we were dealt with.

The friendly professional service was second to none and the whole process was so easy and quick. Full marks to everyone involved and our thanks to all.

Gwen on Google reviews

We wanted to release money and we found the process simple from start to finish and the process was really easy.

I have also phoned customer service for some information the person I spoke with was really helpful and friendly.

Paul on Trustpilot

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