Lifetime Mortgage Specialists Helping Over-55s

We are a dedicated lifetime mortgage lender founded in 2013 on the belief that everyone deserves to enjoy their later years, and exclusively provide later life lending solutions for over-55s.

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Explore later life borrowing

What is a lifetime mortgage?

A lifetime mortgage is a form of equity release secured against your property. Unlike a traditional mortgage, the loan is repaid when you pass away or enter long-term care; you don't have to make any repayments. However, all our lifetime mortgages allow you to repay part of the loan each year without paying early repayment charges.

All lifetime mortgage products are regulated by the Financial Conduct Authority and also abide by the standards set by the industry trade body, the Equity Release Council , ensuring that your interests are protected.

As lifetime mortgages are a regulated and advised product, we can only accept applications from a qualified independent financial adviser. If your next step is to speak to a financial adviser, find out more about how equity release works here >

To learn more about lifetime mortgages, including the potential risks associated with them, download our dedicated guide.

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Online tools for existing customers

We're pleased to offer a market-first online account management platform, enabling our existing customers to easily self-manage aspects of their lifetime mortgage. You can find out more about MyPure and how to register as an existing customer or access your MyPure account through the login below.

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Am I eligible for a lifetime mortgage?

In order to be able to apply for a lifetime mortgage, you'll need to fulfil some basic criteria requirements* – these are:

  • Be at least 55 years old
  • Own your home
  • Be a UK resident

Please also note that if you have an outstanding mortgage on the property, this would need to be repaid with the funds you release with your lifetime mortgage.

Learn more about what equity release is here

* Please note, further eligibility criteria may apply.

How you can use it

Release funds for a range of needs

When you take out a lifetime mortgage, you can use the funds for a number of different reasons depending on your circumstances. Please note, some restrictions may apply on the reasons. Since we formed in 2013, our customers have been using the equity in their homes for a variety of purposes, including:

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Make home improvements to kitchens, bathrooms and more

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Clearing existing debts and outstanding mortgage balances

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Gifting to family members to help with home purchases and other major life events

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Supplementing retirement income and contingency funds

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A luxury holiday or visiting family abroad

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Buy a new car or the luxury one you've always dreamed of

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With you step by step

Supporting you throughout your lifetime mortgage journey

If you apply for a Pure Retirement lifetime mortgage, rest assured you'll benefit from our award-winning support throughout your journey.
This includes:

Access to specialist teams focused on key life events such as making optional payments, redeeming the mortgage, downsizing or moving

A Customer Account Servicing team, dedicated to supporting all of our customers through exploring the features of their lifetime mortgage

The ability to register for our industry-first online account management platform, MyPure, enabling you to self-manage elements of your lifetime mortgage at your convenience

Learn more about how we support our customers.

Our reviews

Real world examples of lifetime mortgage successes

As part of our commitment to transparency, we're keen to share examples of how lifetime mortgages can be used, the experiences of our existing customers and how equity release has helped them to achieve their financial goals.

Read our Trustpilot and Google Reviews to learn more about our customer experiences and how they've found both the application process, and the support they've received after they've become a customer.

Very good! We were guided through it all with great patience and understanding

Mr and Mrs Horsley, Wells

Extremely helpful team, very happy with the service provided. Thank you.

Miss Penty and Miss Annesse, Margate

Stress free

The whole process was stress free, anything that we did not understand was quickly addressed.

Mr and Mrs Aill, Nottingham

Extremely efficient

I have found you extremely efficient and information easy to understand.

Mrs John, Pontyclun

Excellent service all round

I find on all occasions all members of staff are extremely knowledgeable and helpful.

Mr Fairweather, Perth

Very professional and helpful

I cannot remember their names, but those I've spoken to have been very helpful.

Mr Hall, Beverley

Our awards

We are proud winners of multiple industry awards for our products and service and strive to help people achieve their financial goals with ongoing support. Our industry awards cover everything from the quality of products, our service standards, and our dedication to innovation, underlining our commitment to offering a market-leading experience from beginning to end.

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Learn more with FAQs

Frequently asked questions

We're committed to providing you with as much information as possible so you can make an informed decision as to whether a lifetime mortgage is the right solution for you – we appreciate that equity release might not be for everyone, which is why we have a dedicated FAQs page to offer key information.

Our FAQs cover a range of topics, including (but not limited to):

  • Do I need to involve my family when making a decision?
  • Do I still own my own home?
  • Can I end the plan early?

Read our range of equity release FAQs

Explore how equity release and later life lending could help you

Taking out a lifetime mortgage is a big decision, so we encourage you to take the time to familiarise yourself with the whole equity release journey. Learn how lifetime mortgage applications can work.