Pure Retirement Begins New Era as Simon Hayton Becomes Managing Director
Leading later life lender Pure Retirement is entering a new era as long-serving Chief Operating Officer Simon Hayton takes on the role of Managing Director. He succeeds former CEO Paul Carter, who moved into the role of Chair at the end of March.
Hayton has been with Pure almost since its inception, joining in January 2014 and providing a consistent senior presence throughout its journey to becoming a well-established name in the lifetime mortgage market. During his tenure, he has helped scale the operational areas building award-winning, efficient and technology-enabled, customer-focused functions.
He has also played a key role in developing Pure’s award-winning pricing engine and product range, helping deliver bespoke interest rates based on individual customer circumstances. Alongside this, he has supported the development of a strong governance and review framework designed to deliver good customer outcomes while contributing to a 10% increase in market share in an increasingly competitive landscape.
Hayton’s focus on delivering strong customer outcomes has also seen him oversee the creation of MyPure, Pure’s market-first customer platform. The proposition enables existing customers to self-manage key aspects of their lifetime mortgage, including direct cash release applications, ad hoc optional repayments, and access to important documents such as annual statements.
Speaking about his new appointment, Hayton said:
“Having been part of Pure’s journey for so many years, I’m excited to build on that history and lead the business into its next chapter. Since I joined, we’ve grown into a leading lender in the market and a trusted loan servicer, with more than £6bn in managed assets, reflecting the strength of both our proprietary product offering and the operational foundations that underpin it. I’m looking forward to continuing to strengthen Pure’s position as a dependable, customer-focused operator, while further evolving our offering to deliver effective solutions for Britain’s over-55s.”
Pure Retirement Begins New Era as Simon Hayton Becomes Managing Director
Leading later life lender Pure Retirement is entering a new era as long-serving Chief Operating Officer Simon Hayton takes on the role of Managing Director. He succeeds former CEO Paul Carter, who moved into the role of Chair at the end of March.
Hayton has been with Pure almost since its inception, joining in January 2014 and providing a consistent senior presence throughout its journey to becoming a well-established name in the lifetime mortgage market. During his tenure, he has helped scale the operational areas building award-winning, efficient and technology-enabled, customer-focused functions.
He has also played a key role in developing Pure’s award-winning pricing engine and product range, helping deliver bespoke interest rates based on individual customer circumstances. Alongside this, he has supported the development of a strong governance and review framework designed to deliver good customer outcomes while contributing to a 10% increase in market share in an increasingly competitive landscape.
Hayton’s focus on delivering strong customer outcomes has also seen him oversee the creation of MyPure, Pure’s market-first customer platform. The proposition enables existing customers to self-manage key aspects of their lifetime mortgage, including direct cash release applications, ad hoc optional repayments, and access to important documents such as annual statements.
Speaking about his new appointment, Hayton said:
“Having been part of Pure’s journey for so many years, I’m excited to build on that history and lead the business into its next chapter. Since I joined, we’ve grown into a leading lender in the market and a trusted loan servicer, with more than £6bn in managed assets, reflecting the strength of both our proprietary product offering and the operational foundations that underpin it. I’m looking forward to continuing to strengthen Pure’s position as a dependable, customer-focused operator, while further evolving our offering to deliver effective solutions for Britain’s over-55s.”