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About Us

We're Celebrating Super Service at Pure Retirement,
proud to share our own award winning service with you through the support we provide,
but also shouting about the great service experiences we’ve had elsewhere
as super service is something to be celebrated.

Find out more here »

We are a Leeds based mortgage lender committed to first class customer service and with a wealth of experience in the equity release market. Winners at the Equity Release Awards for the last three years due to our levels of service, we are dedicated to excellence in every area of our business.

“The main mantra of our business is to deliver products that are aligned to our customers rather than aligned to the financial metrics that sit behind it. We are a people based company, it is all about the service.” - Paul Carter, CEO

What our customers say

Very good! We were guided through it all with great patience and understanding

Mr and Mrs Horsley, Wells

Extremely helpful team. Very happy with the service provided. Thank you.

Miss Penty and Miss Annesse, Margate

The whole process was stress free, anything that we did not understand was quickly addressed

Mr and Mrs Aill, Nottingham

This is a lifetime mortgage. To understand the features and risks, ask for a personalised illustration.