Welcome to Pure Retirement Professionals

A specialist website dedicated to financial intermediaries

Pure Retirement was founded on the belief that everyone deserves to enjoy their later years, and as recent winners of the Equity Release award for Best Provider for Adviser Support, we’re here to help your clients, whether they are retired or not.
If your client is considering equity release, you’ll want to research the whole market to find the best solution which is tailored to their needs.
We only accept applications from financial intermediaries who are registered with us, and you can register with us here.

Latest updates

Delighted to win Best Lender at the Financial Reporter Awards, with our very own Craig Faulkiner also winning Best BDM

Proud to have achieved GOLD in our Investors In People Accreditation

Take advantage of our bespoke marketing support with our Digital Marketing Toolkit

Take a look at our Case Studies to see what we could do for your clients

Take a look at our Mobile App for updates on the go

Our brand new Heritage range has recently launched offering ERC free partial repayments. Find out more here

Check out our new dedicated careers site for updates on the latest vacancies at Pure

Watch our latest educational adviser webinars to help you make the most of the equity release market

Thrilled to be listed in the London Stock Exchange’s 1000 Companies to Inspire Britain

This website is not intended or approved for customer use. Return to our customer website.