Welcome to Pure Retirement Professionals

A specialist website dedicated to financial intermediaries

Pure Retirement was founded on the belief that everyone deserves to enjoy their later years, and as recent winners of the Equity Release award for Best Provider for Adviser Support, we’re here to help your clients, whether they are retired or not.
If your client is considering equity release, you’ll want to research the whole market to find the best solution which is tailored to their needs.
We only accept applications from financial intermediaries who are registered with us, and you can register with us here.

Our awards

Equity Release Awards 2020 WINNER - Best Provider for Development and Support - Sponsored by EquiLaw
Equity Release Awards 2020 WINNER - Best Provider for Development and Support - Sponsored by Equity Release Supermarket
MoneyFacts Three Times Best Equity Release Service 2020
Mortgage Lender Benchmark - H2 2020 Broker Rated - Best Specialist Mortgage Provider 2020
Mortgage Lender Benchmark - H2 2020 Broker Rated - Best Lifetime Mortgage Provider 2020
Mortgage Lender Benchmark - H2 2020 Broker Rated - Great For Relationship Management
Women in Later Life Lending WINNER - Suzanne Latimer
CorporateLiveWire Leeds & West Yorkshire Prestige Awards 2020 WINNER

Latest updates

Access business updates, watch our latest videos and reserve your place in upcoming events via our newly-enhanced media centre.

Our marketing toolkit has been refreshed with a new mix and match service allowing you to create free marketing resources that are completely unique to your brand. Click here to browse the new addition.

Find your dedicated intermediary sales contact using our postcode search tool.

Find out about our Customer Account Servicing Team and the levels of service they'll give your clients post-completion via our dedicated resources. Click here to find out more.

We've recently been awarded for Best Provider for Development & Support and Best Provider for Product Innovation in the Mortgage Solutions Equity Release Awards. Check out some of our other awards and achievements here.

We've added a direct debits facility across our Classic range making it even easier for customers to use their 10%
ERC-free repayments. Click here to find out more about our Classic range

Head over to our Pure Insight blog to catch up on the latest news from the market.

Check out the latest customer-facing videos readily available to share with your clients.

Subscribe to our YouTube channel for regular content.

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