At Pure we are adapting as always to ensure our service for you and your customers remains as strong as ever.

We remain open via phone and our online portal, working in a safe and secure way for the benefit of our staff and our customers.

Here to support you as always.

Opening hours 9am - 5pm, Monday to Friday

Welcome to Pure Retirement Professionals

A specialist website dedicated to financial intermediaries

Pure Retirement was founded on the belief that everyone deserves to enjoy their later years, and as recent winners of the Equity Release award for Best Provider for Adviser Support, we’re here to help your clients, whether they are retired or not.
If your client is considering equity release, you’ll want to research the whole market to find the best solution which is tailored to their needs.
We only accept applications from financial intermediaries who are registered with us, and you can register with us here.

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Latest Newsletter

Latest edition of
Pure Insight

Latest edition of
Lifetime Mortgage Insight

Latest updates

Proud of our GOLD Investors In People Accreditation

Take a look at our Case Studies to see what we could do for your clients

Read our latest newsletter

Take a look at our Mobile App for updates on the go

Head over to our Pure Insight blog to catch up on the latest news from the market

Check out the latest videos on our customer-facing YouTube channel, providing equity release and retirement-themed resources to use when talking to potential clients. Click here to subscribe for weekly content

Happy to share the latest enhancements to our Heritage range, including the addition of Fixed ERCs. Find out more here

See our CSR brochure to find what we're doing to support both the later life financial sector and the wider community around us. Read it here.

Proud that our loan portfolio exceeded £2bn for the first time in March. Read more here

Thrilled to have been named 'Mortgage Lender of the Year' in the Leeds & West Yorkshire Prestige Awards

Our new Tetris campaign highlights how you can find a product in our range to fit your customer's needs

In these uncertain times, we are here to support you as always and are using tech solutions to ensure that we continue to deliver leading service standards

This website is not intended or approved for customer use. Return to our customer website.