Welcome to Pure Retirement Professionals

A specialist website dedicated to financial intermediaries

Pure Retirement was founded on the belief that everyone deserves to enjoy their later years, and as recent winners of the Equity Release award for Best Provider for Adviser Support, we’re here to help your clients, whether they are retired or not.
If your client is considering equity release, you’ll want to research the whole market to find the best solution which is tailored to their needs.
We only accept applications from financial intermediaries who are registered with us, and you can register with us here.

Latest updates

Our marketing toolkit has been refreshed with new digital templates and education guides allowing you to enhance your marketing presence both online and offline. Click here to browse our resources.

Find out about our Customer Account Servicing Team and the levels of service they’ll give your clients post-completion via our dedicated resource area. Click here to find out more.

Access streamlined product information, a criteria search tool, client scenarios and two brand new repayment calculators on our product solutions page.

Our new equity release sub-brand, Pure Servicing Solutions focuses on forging strategic partnerships with third-party originators, using Pure’s award-winning technology, processes, and service standards. Find out more here.

Find your dedicated intermediary sales contact using our postcode search tool.

Head over to our Pure Insight blog to catch up on the latest news from the market.

Check out the latest customer-facing videos readily available to share with your clients.

Subscribe to our YouTube channel for new fortnightly content.

Take a look at our Mobile App for updates on the go.

This website is not intended or approved for customer use. Return to our customer website.