At Pure we are adapting as always to ensure our service for you and your customers remains as strong as ever. We remain fully operational, working in a safe and secure way for the benefit of our staff and customers.

Here to support you as always.

Click here for latest updates

Opening hours 9am - 5pm, Monday to Friday

Welcome to Pure Retirement Professionals

A specialist website dedicated to financial intermediaries

Pure Retirement was founded on the belief that everyone deserves to enjoy their later years, and as recent winners of the Equity Release award for Best Provider for Adviser Support, we’re here to help your clients, whether they are retired or not.
If your client is considering equity release, you’ll want to research the whole market to find the best solution which is tailored to their needs.
We only accept applications from financial intermediaries who are registered with us, and you can register with us here.

Read our
Latest Newsletter

Latest edition of
Pure Insight

Latest edition of
Lifetime Mortgage Insight

Latest updates

We’ve launched our new Freedom 40 product – see how it can help your clients here

Take a look at our Case Studies to see what we could do for your clients

Read our latest newsletter

Take a look at our Mobile App for updates on the go

Head over to our Pure Insight blog to catch up on the latest news from the market

Check out the latest videos on our customer-facing YouTube channel, providing equity release and retirement-themed resources to use when talking to potential clients. Click here to subscribe for weekly content

We’ve integrated with Iress to provide real-time data about our plans to advisers during the sourcing process. Find out more here

Our latest product campaign asks: when it comes to identifying customer needs, how clear is the picture? Find out more here.

We’ve launched a new version of our online portal, find out how it can best serve you here

Our marketing toolkit has been continually updated – click here to see how we can help you best reach your customers

We’ve partnered with Advise Wise to offer instant KFIs on their platform, find out more here

In these uncertain times, we are here to support you as always and are using tech solutions to ensure that we continue to deliver leading service standards

This website is not intended or approved for customer use. Return to our customer website.