Welcome to Pure Retirement Professionals

A specialist website dedicated to financial intermediaries

Pure Retirement was founded on the belief that everyone deserves to enjoy their later years, and as recent winners of the Equity Release award for Best Provider for Adviser Support, we’re here to help your clients, whether they are retired or not.
If your client is considering equity release, you’ll want to research the whole market to find the best solution which is tailored to their needs.
We only accept applications from financial intermediaries who are registered with us, and you can register with us here.

Latest updates

Find out about our Customer Account Servicing Team and the levels of service they’ll give your clients post-completion via our dedicated resource area. Click here to find out more.

Our brand new product solutions page is now available to use. Access streamlined product information, criteria search tools and client scenarios here

Head over to our Pure Insight blog to catch up on the latest news from the market

Check out the latest customer-facing videos readily available to share with your clients

Our latest product campaign can help you connect the dots to find the right lifetime mortgage for your customer. Find out more here.

Our marketing toolkit has been continually updated – click here to access free-of-charge resources to help reach your customers

Subscribe to our YouTube channel for new fortnightly content

Take a look at our Mobile App for updates on the go

This website is not intended or approved for customer use. Return to our customer website.