Press releases

Lifetime mortgage lender Pure retirement has further underlined its commitment to supporting advisers in expanding the later life lending market through the development of white label introducer-facing resources.

Analysis by lifetime mortgage lender Pure Retirement has highlighted the underlying trends among new lifetime mortgages in 2025, as part of its latest adviser resource: The Modern Lifetime Mortgage Customer in 2025: A Year in Review.

Nearly four in ten (37%) of under-65 men taking out a lifetime mortgage on a single life basis listed debt and mortgage repayment as the primary reason for releasing equity, according to analysis conducted by lender Pure Retirement on its 2025 statistics.

Pure Retirement CEO and later life lending stalwart Paul Carter is preparing to transition to a new role as the lender’s Chair, beginning a pathway to retirement while also continuing to provide strategic oversight and guidance as Pure enters its next phase of development and growth.

Pure Retirement has underlined its commitment to adviser support through the launch of new white label resources as part of its Marketing Toolkit. The lender has announced a range of new items available to adviser to support them in reaching prospective customers and adding value to their client conversations.

Age and gender play a major role when it comes to differing marital status patterns among those who take out equity release on a single life basis. 42% of new single life customers were unmarried (up from 36% in 2024), while 35% were divorced and 19% were widowed.