Press Releases

Pure Retirement Launch New Adviser Marketing Toolkit

23^rd November 2020

Pure Retirement are pleased to announce the launch of their new and improved adviser marketing toolkit as part of their commitment to providing gold-standard support and helping advisers enhance their marketing presence.

With new bitesize ‘Education Guides’ that feature tailored expertise on digital advertising in the lifetime mortgage sector, advisers can access guidance in subjects such as SEO, image optimisation and social media. The section also hosts a wealth of in-depth digital guides, honing in on effective lead generation, web development, email marketing and more.

Advisers can also benefit from Pure’s new social media templates which can be personalised free-of-charge with company logos, details and brand colours. The templates come as additions to the existing toolkit which offers advisers personalised email templates as well as customer and introducer-facing presentations. Similarly, advisers can utilise Pure’s tailored service for their offline marketing with personalised templates including press adverts, pull-up banners and posters.

The toolkit website as a whole has been refreshed to make it easier to navigate, all as a result of recent adviser feedback highlighting where support is required to expand their reach to both new and existing clients.

The new additions can be accessed here

Speaking on Pure’s marketing support to equity release advisers, Head of Marketing Rachel Pease says: "As part of our commitment to providing excellent service to our registered advisers, we’re continually looking for new ways to share our expertise and provide them with the right resources to enhance their business growth. The refresh and new additions are designed to create a user-friendly approach to marketing in the equity release sector, helping advisers to reach the customers in need of their support."