Press Releases

Pure Retirement Offers Market’s Lowest-Ever Fixed Rate

8th August 2019

Pure Retirement are pleased to offer enhancements to its Classic range, resulting in the market’s lowest-ever fixed rate of 2.99% AER. Currently being piloted with some of Pure Retirement’s key supporters with plans to widen its distribution, the latest rates follow on from recent developments and changes to its Sovereign and Heritage ranges (the latter of which also opened up ERC-free optional repayment options to whole-of-market). They come as part of a wider commitment to continue innovating and evolving its products to continue providing effective retirement solutions in an increasingly competitive marketplace.

While Pure Retirement are undoubtedly proud to be able to offer what has been independently verified by Moneyfacts as being "the lowest rate on the market", it nonetheless continues to understand that offering the best possible customer experience extends far beyond simply offering the market’s best rates. Having long been dedicated to providing market-leading service standards, this year has seen unprecedented levels of innovation with the intention of making later life lending as attractive as possible for both our advisers and our end-point users.

This mentality has culminated in launching what is believed to be the first broker-facing mobile app of its kind in the market earlier this year, which in turn follows on from our earlier innovations throughout our lifespan such as the sector’s first fee-free package options and its highest range of LTVs. Our latest low-rate offering is the latest landmark in our ongoing mission to continue providing potent later life lending options to those looking to make the most of their retirement.

Speaking of Pure Retirement’s latest developments, CEO Paul Carter says: "As the market continues to grow and ever-more people explore the opportunities afforded by later life lending, it’s more important than ever to provide solutions and products which best meet their needs. We’ve long been committed to offering market-leading innovations and are blessed with a team who tirelessly work to ensure that we continue to offer that, and being able to provide the market’s lowest-ever rate is testament to their work and their dedication to our wider vision."

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